Product

We put our customers at the heart of every product we create, while working to reduce the environmental impact of the materials and processes behind them.

Our Fabrics

We’re pleased with the progress we’ve made in increasing our use of organic, recycled and resource-efficient man-made fibres. In 2024–2025, these accounted for 57% of the fabrics used across our ranges, including certified recycled polyester, organic cotton and LENZING™ TENCEL™ Modal.

To continue momentum, our next core focus is to reduce non-recycled polyester in our range to 5% by 2027/2028 and to 3% by 2028/2029. The majority of our recycled polyester will come from certified fully traceable sources.

Organic cotton

Organic cotton is used across many of our collections and in a variety of fabric bases, including flannel, jersey, poplin and cheesecloth. Its versatility allows us to create fabrics with different weights, textures and levels of warmth, suited to different products and seasons.

We are proud that over 60% of our cotton range in 2024-2025 was made with organic cotton from certified sources, with a high portion of these styles being certified GOTS Organic, certified by Control Union, Licence number CB-GOTS-CUC-03-1103527.

The GOTS is the world-leading textile processing standard for organic fibres. It certifies that at least 70% of a product is made from organic cotton while protecting worker rights, ensuring safe conditions, monitoring wastewater, and implementing low-impact dyes.

As we are growing the mix of natural fibres in our range, we are committed to increasing the share of GOTS certified styles, helping to reduce the impact of our cotton sourcing.

Recycled Polyester

Chosen for its softness, warmth and ease of care, our recycled polyester is made exclusively from post-consumer recycled materials, primarily plastic bottles that have been used, discarded and collected for recycling.

A portion of this range is independently verified to the Global Recycled Standard (GRS) certified by Control Union, Licence CU1103527MUL- 2026-00096378, helping us increase our use of recycled fibres and reduce our reliance on virgin synthetic materials.

Modal

In 2024-25, 10% of our range used modal. fabric is lightweight, breathable and soft with an effortless fit, ideal for keeping cool at night.

From 2024-25, we introduced TENCEL™ Modal into our collections.

TENCEL™ Modal is a firm favourite across our collections because of its lightweight and breathable qualities. It is also supple and soft with an effortless fit, ideal for keeping cool at night.

TENCEL™ Modal is a version of modal fabric, utilising regenerated cellulose fibres derived from wood that is sourced from responsibly managed beech forests.

OEKO-TEX®.

We require all partners to comply with UK and EU REACH.

Our GOTS and GRS certified styles are also subject to those standards' chemical restrictions
Every factory self-certifies compliance with UK and EU REACH, which restricts hazardous chemicals. Many of our fabric mills also hold OEKO-TEX® STANDARD 100 certification, meaning their textiles are independently tested against strict limits for harmful substances - giving extra assurance that these materials meet rigorous safety standards.

Excess Fabric

As part of our commitment to minimise waste in our supply chain and to promote circularity practices, we utilise excess fabrics which may otherwise end in landfill.

We find information on any excess fabrics available in our suppliers’ markets, identify suitable fabrics based on our product requirements, quality standards, and design aesthetics and use it in the manufacturing of garments or other textile products. We also monitor the process and evaluate its effectiveness in promoting circularity.