Product

We are committed to making better choices in the development and manufacturing of our product. As a result, we ensure our fabrics and production processes adhere to independent certification standards, from sourcing the highest quality organic cotton to making use of leftover fabrics to minimise waste.

Our Fabrics​

Our collections include an ever-broadening range of quality fabrics, from cotton, to recycled polyester and modal. To manage our environmental footprint, our overall goal is to reduce the use of virgin synthetic fabrics and drive the use of more sustainable and recyclable fibres.​

​Today 57% of our fabrics are made from either more sustainable or recycled fibres. Furthermore, we have committed to reduce our use of virgin polyester from 24% to 9%. We are also increasing the amount of cotton and more sustainable fabrics in our collections and introducing Lenzing TENCEL™ Modal.

Organic cotton

Cotton has a versatile, premium feel that varies in thickness, warmth and strength. We use cotton fibres for flannel, jersey, poplin and cheesecloth fabric bases.​

We are proud that last year over 65% of our cotton clothing range was made from Global Organic Textile Standard (GOTS) certified organic cotton fibres.​

​The GOTS is the world-leading textile processing standard for organic fibres. It certifies that over 70% of a product is made from organic cotton while protecting worker rights, ensuring safe conditions, monitoring wastewater, and implementing low-impact dyes.​

As we are growing the mix of natural fibres in our range, we are committed to increase the use of GOTS Certified Organic Cotton, thus minimising our overall environmental impact.

Recycled Polyester

We love our polyester-based product range, not only because of the softness, warmth and ease of care of the jersey fabric, but also because we are increasing the use of GRS certified recycled fibres.​

​The Global Recycled Standard (GRS) is a voluntary product standard that verifies the content of recycled materials within a product while aiming to reduce harm to humans and the environment.​

In 2023-2024, 64% of our nightwear and swimwear synthetic range was GRS certified. In 2024-25 we are targeting 86%, thus significantly reducing our use of virgin synthetic fibres and our new materials footprint.​